Eyas, the doctor-founded brand for innovation in baby development, has introduced its latest product: a sensory car toy designed to entertain and support a baby’s development while on the move. Blending infant development with fun, this toy is set to transform travel time into a stimulating experience for little ones.
Co-designed with UK Paediatricians, its reversible sides ensure it grows with the baby – from newborns to one year olds. One side features Eyas’ signature black-and-white images, carefully designed using simple, bold patterns to enhance cognitive development in newborns ensuring not to overstimulate.
As the baby grows, flip to the colourful side tailored for infants two months and older, once their vision is developing and they start to see primary colours. Adorned with charming animal characters– a yellow giraffe, a red octopus, a blue octopus, and a green tortoise – this vibrant design captivates little explorers. These illustrations are sure to become mesmerising for little ones.
Eyas, a London-based family business founded by two doctors, is dedicated to designing products with babies’ needs at heart. Every Eyas creation is carfefully developed to support parents and nurture babies during their most crucial stages of growth.
Co-founder, Dr Ivana Perkins, said: “This is the fourth addition to our collection. We’re thrilled to introduce our sensory car toy. As a parent, I know how stressful car journeys can sometimes be. We created this toy to bring a sense of calm to those moments. Like all our products, it has been thoughtfully designed in collaboration with top pediatricians to provide the best sensory experience for your baby – engaging but never overstimulating.”
Eyas has been set up in part to support and raise awareness about the Violence against Women and Girls (VAWG) a cause that the founders have felt passionately about for a long time. They donate 5% of profits to For Baby’s Sake to support their ongoing mission.
