The dress-up specialists helped families with disabled and seriously ill children take part in the annual celebration, in partnership with the charity
Smiffys and Rubies partnered with charity Family Fund this World Book Day to ensure as many families as possible could take part in the annual celebration of dress-up and literature.
Family Fund is the UK’s largest grant-making charity for low-income families raising a disabled or seriously ill child, and when it got in touch asking Smiffys and Rubies to support its efforts with a few costumes to help families join in the Book Day fun, the costume brands wanted to do more to help.
Donating over 100 costumes to the charity, Smiffys and Rubies ensured more children could join in the celebrations with a large selection of character favourites and accessible costumes.
Alice Smith, Marketing Manager at Smiffys, said: “Here at Smiffys we believe every child should have the opportunity to bring their favourite book characters to life in costume. We’re proud to work with Family Fund to help ensure the families they support were able to join in the fun this year and celebrate the joy of reading.”
The support made a real difference to families who face higher household costs and barriers to employment due to caring for disabled and seriously ill children, said Michael White, Corporate Partnerships Manager at Family Fund.
“Thanks to the generous support of Smiffys and Rubies, families were able to apply for a special costume giveaway, to easily take part in World Book Day and dress up for the day without any late-night parent costume-making,” he said. “We really enjoyed seeing all the superheroes, pterodactyls and Where’s Wally characters come to life on our Facebook page and had great family feedback.”
Ciara Loane, Marketing Manager at Rubies, added: “We’re so happy to have been able to provide costumes for so many children for World Book Day. We hope the donation inspired the recipients to enjoy the day and to have fun all dressed up.”
Following on from this successful campaign, Smiffys and Rubies will continue to support the efforts of Family Fund.
