Smiffys has announced the latest addition to its licensing portfolio – stepping into the world of anime with the legendary Dragon Ball Z. In collaboration with Toei Animation Europe and Reemsborko, Smiffys will launch a Dragon Ball Z costume collection later this year.
Originally aired in 1989, the action-packed saga has remained a staple of pop culture, and its recent resurgence highlights the enduring appeal of legacy anime franchises. As Japanese anime continues to influence Western entertainment markets, this Dragon Ball Z costume range is set to be a hit with cosplayers and collectors alike.
“The Dragon Ball Z brand is legendary, and we’re excited to welcome Goku and friends to the Smiffys portfolio”
Dominique Peckett, director at Smiffys, said: “The Dragon Ball Z brand is legendary, and we’re excited to welcome Goku and friends to the Smiffys portfolio. The anime characters translate brilliantly into costume, making this a perfect collaboration between our 2 brands.”
The debut range will focus on the iconic main character Goku, with his signature orange and blue jumpsuit and unmistakable black spiked hair. With the appeal of Dragon Ball Z spanning generations, the costumes will be available for both children & adults.
Smiffys Dragon Ball Z costume collection is available to order now in the UK & Ireland.
