While our full show guide lands in January, here’s a first look at just some of the top exhibitors heading to London Toy Fair 2026
With less than a week to go until pre-Christmas trade is over and 2025 comes to a close, London Toy Fair draws ever nearer.
More than 250 companies are exhibiting at next year’s show, now in its 72nd year, showcasing the latest innovations that will be making their mark across the toy industry throughout 2026.
Many stalwart exhibitors are returning to the show floor, and they will be joined by a cohort of 40 newcomers, each looking to kick off another year of buying and selling with a bang.
Rebecca Deeming-Mitchell, Senior Communications & Events Manager at the British Toy & Hobby Association, said the show “offers an unrivalled opportunity to connect with emerging start-ups and industry titans all under one roof in a vibrant atmosphere”.
The Toys n Playthings team is hard at work putting the finishing touches to our full show guide in the January issue. But if you want to get a head start on the new year, see our sneak peek at some of next year’s top exhibitor’s below:
