The global toy licensing agreement includes hit mobile games Clash of Clans, Clash Royale, and Brawl Stars
Spin Master has signed a global toy licensing agreement with mobile games giant Supercell.
Within the multi-year agreement, Spin Master will distribute and develop a product line of toys and collector items inspired by hit gaming brands Clash of Clans, Clash Royale, and Brawl Stars.
The collection will span collectible figures, plush, and accessories, among other products, and is expected to launch summer 2027.
Doug Wadleigh, Spin Master’s President, Toys, said: “Supercell has created global franchises with deep character rosters and passionate fanbases. This collaboration is a perfect match for Spin Master’s expertise in translating digital-first properties into innovative toys and collectibles. We’re ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans IRL.”
Supercell’s games have been downloaded around the world billions of times and boast 290 million monthly active users. The new toy and collector line will capture the unique essence of each game, offering fans new ways to engage.
“Our goal has always been to create games that are played for years, and we always want to deliver amazing products and experiences that serve the fandom of those millions of players,” said said Rob Lowe, Chief Marketing Officer of Supercell.
Andrea Fasulo, Head of Global Licensing, Supercell, added: “Spin Master was the perfect partner to make that a reality – a team that truly understands how to bring vibrant gaming worlds to life in ways that will genuinely excite our fans. We can’t wait to show them what we’re creating together.”
