The iconic toy retailer is opening a new pop-up store in London’s Liverpool Street Station and a new location in Heathrow T2
Hamleys is set to boost its UK travel business with a new pop-up store in London’s Liverpool Street Station and a second location at Heathrow, in T2.
Already in London Bridge and St. Pancras stations in the capital, the latest 500 sq. ft store is due to open at the busy train station in early May. It will offer travellers a range of Hamleys’plush lines, pocket money toys such as slime and magic tricks, mini-vehicles, and a selection of travel-friendly products, including card games, sticker books, and compact board game packs.
The new T2 store at Heathrow is set to open in mid-June, joining other airport locations at Heathrow T4 and Stansted. The 1,000 sq. ft space will carry Hamleys’ signature bear range, novelty gadgets, pocket money toys, travel-friendly games and puzzles, alongside tech toys, dolls and action figures, and small and medium construction sets from Lego and Playmobil.
Keane Herman, Head of Retail, Hamleys UK, said: “Our travel estate performs consistently well for us around the world and we are very excited to enter Liverpool Street and expand our presence at Heathrow. Our formats have been tested and refined over many years in stations and airports – they are built for grab-and-go speed, fun and bright gifting ideas and we know they will do well this summer and beyond.”
Hamleys operates 175 stores in 13 countries, including Italy, India, UAE, China, Philippines and Mexico.
