The Licensing Lab will expand for next years show offering a central hub uniting licensors, licensees, designers and agents
Spring Fair is expanding The Licensing Lab for 2026, offering an expanded licensing hub for buyers to explore a vibrant mix of IP and licensors.
Launched at last year’s show, The Licensing Hub brings together brand owners, designers, agents, and suppliers showcasing the power of licensed products in driving innovation, storytelling and retail success.
Buyers can expect to discover Aardman, Joules, Pink Pig, Emma Lawrence Designs, Tantau Studio, and Fabacus. Threewise Entertainment will also showcase British heritage brand Bagpuss as it celebrates its 52nd birthday.
“Retailers are looking for creativity, collaborations, and crossover ranges that connect with audiences,” said Yvette Marshall, Account Manager at Spring Fair. “That’s why Spring Fair 2026 is growing the Licensing Lab – a central hub uniting licensors, licensees, designers and agents to explore how creativity drives commercial growth. Whether you create, own or represent IP, the Licensing Lab puts your business at the centre of the licensing conversation.”
Confirmed speakers on the Licensing Lab stage include Andrew Xeni, CEO of Fabacus; Michael Ford, CEO and Creative Director of Threewise Entertainment; and Emma Lawrence, Founder of Emma Lawrence Designs, among others.
Jackson Szabo, Portfolio Director at Spring Fair, added: “Licensing has never been more important to the retail sector. The Licensing Lab will create a dynamic space for the industry to come together, share ideas and celebrate the potential of great partnerships. It’s about connecting creativity with commerce and helping brands bring their stories to life in retail.”
Registration is now open at www.springfair.com.
