The 50th HKTDC Hong Kong Toys & Games Fair was a success. The four-day fair, together with the Hong Kong Baby Products Fair and International Stationery & School Supplies Fair attracted some 83,000 buyers from 135 countries.

Some 42,000 buyers visited the Toys & Games Fair alone. In addition to local countries and regions, European buyers flew from United Kingdom, Germany, Italy and Russia. Attendees also came from the United States, South Africa, Brazil and the United Arab Emirates. 

Sophia Chong, HKTDC Deputy Executive Director, said: “The Toys & Games Fair entered its 50th year. Over the decades, it has served as a comprehensive platform for the Hong Kong, mainland and global toy industries.”

“We are pleased to see exhibitors and buyers from Hong Kong, the mainland, Asia, Europe and the United States come to the three exhibitions to promote and launch new products”

Sophia Chong, HKTDC Deputy Executive Director

Sophia Chong continued: “We are pleased to see exhibitors and buyers from Hong Kong, the mainland, Asia, Europe and the United States come to the three exhibitions to promote and launch new products. Many of them have secured new orders on site, making a good start to a new year of business.” 

The fairs adopted the HKTDC’s hybrid EXHIBITION+ model, which includes the physical shows and virtual access through the Click2Match platform, connecting exhibitors and buyers.

Toy Box CEO, Richard Toth, describing the fairs as the best platforms to look for new products and suppliers, said: “The Click2Match platform helped me identify five potential suppliers. The fairs showcase a wide range of new and innovative learning toys and STEM toys.”

The Asian Toys & Games Forum, moderated by Bryant Chan, Chairman of Hong Kong Toys Council, shared insights on key topics shaping the toy industry’s development. This included changing demographics, sustainability, as well as potential collaboration with franchises and digital platforms.

Clifton Chiu, Senior Analyst of Toys and Games at Euromonitor International said: “Kidults are increasingly important targets for the toy industry as birth rates decline around the world. Kidults are drawn to toys that can arouse nostalgia and help them rediscover childhood memories. The demographic now accounts for 25% of toy sales.” 

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