Superman Summer is officially underway. Warner Bros. Pictures is set to celebrate DC Studios’ highly anticipated feature film, Superman. Launching globally in cinemas on Friday 11 July 2025, it has the full backing of UK retail with unmissable takeovers now rolling out in stores and online.
HMV, the destination retailer for film, TV, and pop culture merchandise, is now live with a full programme showcasing the movie and the licensed products that target the burgeoning kidult market. For the first time in HMV’s 104-year history, the retailer’s famous canine icon has been given a new DC Super-Hero makeover with Superman’s sidekick Krypto replacing Nipper the Terrier, which is synonymous with the store.
HMV, the destination retailer for film, TV, and pop culture merchandise, is now live with a full programme showcasing the movie and the licensed products that target the burgeoning kidult market
The logo hijack is just one part of a collaboration between Warner and HMV, which will see the store transformed for a series of fan and community-oriented events throughout the whole of July.
Toy chain, The Entertainer, is leaning into the family and cross generational appeal of the franchise with Superman products flying into 160+ stores across the UK include new lines from Spin Master, Fisher Price, Funko and Jazwares.
Rachel Wakley, SVP & general manager UK&I at Warner Bros Discovery, said:“We’re delighted to see our retail and licensee partners celebrate the upcoming release of Superman on the big screen this summer. Our multifaceted collaborations, including the amazing takeover of HMV’s Oxford Street store, allow us to deliver this iconic franchise to UK audiences, generating excitement among Superman fans both old and new.”
Superman is released in the UK on 11th July 2025.
