The licensing partnership now brings six miniature dinosaur plush to retail, following major buzz at London Toy Fair
The Puppet Company has announced its second licensed product launch in partnership with the Natural History Museum: a miniature dinosaur plush collection featuring six legendary prehistoric species.
The collection features Stegosaurus, Tyrannosaurus rex, Triceratops, Velociraptor, Diplodocus and Quetzalcoatlus, and joins the incredible large-sized plush already at retail. The new launch was highlighted on The Puppet Company’s stand during London Toy Fair, where it received an excellent response and was one of the main stand attractions.
Katy Rugman, Product and Marketing Director, said: “The dinosaur plush met with an amazing response at the show from retailers and trade press alike. The printing, quality and attention to detail in particular were repeatedly singled out as exceptional, making this collaboration with the Natural History Museum a real highlight of our stand for our many visitors – and a personal favourite for me as a lifelong dinosaur and Natural History Museum fan.”
New for 2026, the smaller version ranges from 14cm to 27cm and is available from March. Great for little dinosaur fans and ideal for impulse purchases, the new range will again be available both online and at physical retail, with FSDUs that make them easy to merchandise in-store.
Working with the museum’s licensing team and world-leading palaeontologists, The Puppet Company has ensured that each dinosaur is thoughtfully designed to be both scientifically accurate and instantly recognisable.
Louisa Skevington, Licensing Manager at the Natural History Museum, said: “Following the brilliant response to our first dinosaur plush collection with The Puppet Company, we are excited to see the plush range launch in its new, smaller size for 2026, further bringing these popular prehistoric species to life for children through play.”
The attention to detail, high-end materials and soft plush manufacture make the range highly collectable and engaging. Fun facts are also included on the plush tags, further bringing prehistoric natural history to life and encouraging communication and creative play.
Sue Lockey, Owner and Co-Founder, The Puppet Company, said: “Our iconic, instantly recognisable dinosaurs are one of the most appealing collections we have ever designed, and we’re delighted to introduce the new small sizes which are just fantastic – soft, safe and perfect for creative play. The attention to detail, incredible, vibrant printing and different sizes make both formats highly collectable, totally engaging and loved by young and old alike.”
