The deal will see Tomy distribute existing The Traitors board and card games across territories in EMEA, North America and APAC, and develop new titles
Tomy is entering a long-term licensing agreement with The Traitors rights holder All3Media International to bring the global on-screen phenomenon to life off-screen across a comprehensive game portfolio.
The agreement will see Tomy handle the roll out of The Traitors games portfolio to markets around the world, as the format continues its rapid international trajectory in over 30 territories across six continents.
Under the agreement, Tomy will distribute existing The Traitors board game and card game (excluding UK) across multiple territories in EMEA, North America and APAC, in addition to developing new titles.
Morgan Weyl, Managing Director, Licensing and Global Development at Tomy, said:
“We are delighted to be working closely with All3Media International to bring this hugely successful format and its board game to fans around the world. As The Traitors continues to grow across territories, captivating new audiences and this partnership allows us to expand the brand’s reach as well as looking to deliver new compelling gameplay experiences for fans worldwide.”
The first new title Tomy will roll out under this new agreement is One Night of The Traitors, launching in multiple international markets. This standalone one-evening experience is a fast-paced game of strategy, bluffing, and social deduction. Players take on the roles of Faithfuls or Traitors, completing high-energy missions around the house, facing shocking reveals, and outwitting one another, all leading to a dramatic final vote with the game’s unique convertible vote box.
As part of the continued development of the range, the UK edition of The Traitors board game will be refreshed for AW26, featuring six brand-new missions designed to reinvigorate gameplay. The game challenges players to use strategy, bluffing and deduction to uncover the hidden Traitor, complete missions and claim victory.
Jason Easy, VP Licensing (Sales) at All3Media International added: “The Traitors has become a truly global on-screen phenomenon, with local versions commissioned in more than 30 territories. Through this new partnership with Tomy, we’re thrilled to give fans worldwide the chance to experience the show’s addictive gameplay at home with family and friends, through Tomy’s growing games portfolio for this brand.”
