Tomy teams with Nintendo to launch the Toomies My Mario preschool bath toy line – with the first wave hitting shelves this March
Tomy has teamed with video game giant Nintendo in a global partnership to bring Super Mario to its popular Toomies preschool line from this spring.
Launching in March 2026, with a second wave arriving in August, the Tomy Toomies My Mario collaboration brings one of the world’s most iconic entertainment franchises into the preschool bath toy aisle.
The range introduces a mix of character water squirters, pouring toys and a water-play pipe set inspired by iconic Super Mario elements. The line-up includes recognisable Mario, Goomba, Super Mushroom and Fire Flower, along with a playful pipe-themed set and colourful nesting cups designed to encourage imaginative bathtime fun.
Morgan Weyl, MD of Licensing and Global Development at Tomy, said: “Mario has a unique ability to bring generations together. Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens. This range is designed to spark joy, imagination and shared family moments, starting with bath time.”
The new lineup is designed to tap into this multi-generational fandom, bringing the Mushroom Kingdom to life for young children through water-based play that encourages discovery and exploration. The Tomy Toomies My Mario line of bath toys will be available across the UK and Europe, North America, Latin America, Australia and New Zealand.
