Read the digital edition today for Asmodee’s cover story, our interview with TIA winner SMF Toytown, and more
The March 2026 issue of Toys n Playthings is now available to read here.
Asmodee, winner of Toy Supplier of the Year at the Toy Industry Awards this January, takes our cover this month. Marketing Director Roger Martin tells us how the company is looking to capitalise on that moment – particularly after a record Q3 – as well as the details of its new partnership with mental health charity Mind.
Also in this issue we caught up with Kris Simpson, MD of SMF Toytown, which was named Independent Multi-Store Toy Retailer of the Year at this year’s Toy Industry Awards. “It was great to be recognised in that way after a difficult year and to acknowledge the efforts made by the team,” he says. Kris told us about what caught his eye in London and Nuremberg, plans to open a number of new stores, and more.
Plus we wrap-up the three major toy fairs with reviews of the London, Nuremberg and New York shows, and dive into the thriving games and puzzles, and outdoor toys categories.
