Sunday night saw the triumphant return of the iconic Bullseye quiz show to UK TV screens.
Following the success of the Christmas Special in 2024, which drew an incredible 8.6 million viewers, for a ‘super, smashing, great’ night of entertainment, the new series hit the bullseye once again, as it aired on ITV at 8pm with Andrew ‘Freddie’ Flintoff stepping up to the oche as host.
This Christmas fans can bring all the fun, banter, and dartboard drama of the classic TV show into their own living rooms, with the new Bullseye games from University Games. The Bullseye Main Game captures the excitement of the original quiz show, complete with a magnetic dartboard and darts, and 100s of questions spanning all 10 of the show’s classic categories.
In addition, the Bullseye Mini Game is a fast-paced, travel-friendly version featuring innovative “darts dice” that brilliantly replicate the thrill of throwing for points. The Mini Game also introduces a unique 10-sided category dice and a fresh set of entirely original quiz questions – making it perfect both as a standalone game and as a companion to the Main Game.
Mark Jones, Sales Director for University Games and Lagoon, shared his excitement at the response from both retailers and consumers and told us “From the moment we launched at Toy Fair in January, we have had unprecedented interest in Bullseye. It is fantastic to see the game on shelves as we head into the all-important Christmas season, and with listings across all major retailers, as well as independents country-wide, and strong sales prior to the new series airing, the timing couldn’t be better. Darts continues to grow in popularity across all age groups, and Bullseye brings that spirit of fun, competition, and nostalgia into every home. Indications are that this fun, all-inclusive family game will be entertaining households up and down the country this Christmas.”
