Poundstretcher buyer Katie Bell reveals how the discount chain is growing its toy offer, with value, newness, licensed lines and seasonal opportunities all in focus
In the October issue of Toys n Playthings, Poundstretcher buyer Katie Bell shared how toys are playing a growing role at the value retailer.
“Over the past 18 months, our range has evolved under the new ownership, with toy demand growing year-on-year,” she said. “But the customer is always at the core of our buying decisions. This has reinforced the importance of maintaining a broad range of price points, from low-cost impulse and pocket-money toys through to larger gifting options.”
With a growing retail estate, Katie said there are “significant opportunities to reach new customers and generate additional footfall”.
“As we expand, it’s essential that our toy assortment reflects the fun, impulse pick-ups of our local customers, without the financial pressure or, for some, the overwhelming choice,” she added.
“Our range is built on trusted brands that customers will recognise, supported by strong relationships with suppliers. Alongside range planning, we’re placing significant emphasis on merchandising and visibility, securing prime in-store locations, and driving marketing activity and compelling promotional campaigns.”
Read the full interview CLICK HERE
