WeCool Toys is expanding its creative play portfolio with new licensed ranges inspired by Minecraft and Harry Potter, following new agreements with the two globally recognised brands.
Launching globally for Autumn/Winter 2026, the collections combine compounds, slime, crafts and sensory play with familiar characters and themes from the two franchises.
The Minecraft range centres on WeCool’s Butter Cloudz compound platform and includes the Creeper Cube. The set features lime-scented compound, bingsu bead mix-ins, interactive accessories and moulds inspired by Minecraft’s distinctive block- ased world.
For Harry Potter fans, the new collection focuses on slime and potion making experiences. Products include a cauldron style slime set and kits inspired by magical favourites including Polyjuice Potion, Love Potion and Felix Felicis, also known as “Liquid Luck”.
The range also includes a Hedwig-inspired 3D sticker and card maker.
Jeff Osnato, president of WeCool Toys, said the new partnerships represented a significant milestone for the company.
“We’ve developed ranges that stay true to what fans love while bringing something genuinely new to the category,” he explained. “By combining our expertise with globally recognised licences, we’re giving retailers new, standout products that we believe will resonate with consumers.”
The launches build on WeCool’s expertise in compounds and creative play, while introducing the company to two highly dedicated fanbases.
The Minecraft and Harry Potter ranges will launch globally for Autumn/Winter 2026 and will be available through leading retailers.
