Personality AI develops kid-safe, rigorously tested and fully approved single-instance custom AIs for IP holders, adding new capability to WildBrain’s platform
WildBrain has acquired Personality AI, a trusted, kid-safe partner for bringing beloved character experiences to life through proprietary generative AI.
Personality AI adds a differentiated capability to WildBrain’s platform of global licensing, franchise management, content production and network scale, introducing a new category of safe-by-design, scalable character experiences that can be built once and deployed anywhere. Personality AI’s character experiences enable deeper consumer engagement with entertainment IP beyond traditional licensing and content.
Personality AI develops kid-safe, rigorously tested and fully approved single-instance custom AIs for IP holders, deployable across any product, platform, location or experience. Part of the FTC-approved PRIVO COPPA Safe Harbor Program, Personality AI also prides itself on delivering a safe experience, including time limits, age-appropriate knowledge bases and enriching experiences, encouraging interaction but not co-dependence.
Personality AI was selected by Amazon in 2025 to develop a generative AI platform for Amazon Kids+, its subscription service for children. Projects include Hey Peppa Pig, an interactive voice experience developed with Hasbro that lets kids talk with Peppa Pig through games.
Under the agreement, John Goscha, founder and CEO of Personality AI, joins WildBrain’s Executive Leadership Team with the title Executive Vice President, Personality AI, reporting to Josh Scherba, President and CEO of WildBrain. The acquisition also brings Personality AI’s team of experts in AI app and product creation to WildBrain under John.
“I’d like to welcome John and his team to WildBrain, who bring proven new technology and commercial capabilities to our platform,” said Josh Scherba, President and CEO, WildBrain.
“Our strategy at WildBrain is centred on building long-term value by activating IP on a global scale. As fan engagement continues to evolve, we believe interactive AI experiences represent an important new opportunity for brands to connect with audiences in meaningful ways.
“Personality AI enables more continuous interaction between fans and brands, strengthening our ability to deliver end-to-end franchise solutions to partners. This highly complementary acquisition positions us and Personality AI as a more integrated partner to IP owners globally through our in-house licensing agency, WildBrain CPLG, while helping support the continued growth of both our owned and partner brands.”
Personality AI joins WildBrain with a growing pipeline of prospective licensing engagements. Its interactive character AIs are built to evolve, enabling safe, on-brand deployments of beloved characters across consumer products, digital platforms, physical locations and emerging use cases. This creates a new engagement engine within WildBrain’s franchise flywheel, extending fan interaction beyond traditional content windows and creating new opportunities for commercial activation.
