Wow! Stuff launches Pokémon Puppetronic

The new Pikachu Puppetronic launches later this year and is a “dream collaboration” for the team 

Wow! Stuff has unveiled the first Pokémon Puppetronic, bringing the iconic Pikachu to life like never before. 

The new Pikachu Puppetronic is a RealFX model, introducing Pokémon to the award-winning range with over 100 sound and action combinations. Signature design details include a first of its kind animated mouth-moving feature, the result of years of development. Additional features include a soft-to-the-touch body, and lightning-bolt tail, complemented by smart interactive sensors for a wholly immersive fan experience.

“This launch represents an extraordinary milestone for Wow! Stuff,” said Dawn Lavalette, Managing Director, Wow! Stuff. “Bringing Pikachu into the Puppetronics family is a dream collaboration and a testament to our team’s passion for quality and innovation. We are excited to introduce fans to a new, truly magical way of experiencing Pokémon during such a special anniversary year.”

Launching in 2026, as the world celebrates 30 years of Pokémon, the Pikachu Puppetronic by RealFX is designed to deliver lifelike realism and authentic storytelling. The result is a wholly user-controlled experience that allows children and adult fans to recreate expressive, cinematic character moments with authentic sounds, movements and interactive responses, all delivered through intuitive, hand-controlled actions.

Mathieu Galante, Senior Licensing Director at The Pokémon Company International, added: “We are excited to see Pikachu come to life through Wow! Stuff’s impressive Puppetronics technology. The result captures Pikachu’s personality with authenticity, charm and playfulness, offering fans a fresh and interactive way to engage with the Pokémon world.” 

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