Mookie Toys and Magic Light Pictures partner on a range of lifestyle and wooden toys inspired by The Gruffalo, heading to shelves this summer
Mookie Toys has announced a new partnership with Magic Light Pictures to produce a range of lifestyle and wooden toys inspired by the wonderful world of The Gruffalo.
Due to launch in August 2026, the new toy line will include colourful and fun educational items such as a blackboard, drawing slate, a clock to help young children learn to tell the time, and cut-out figures of The Gruffalo and his friends for children to create their own stories using their favourite characters.
“We’re delighted to be partnering with Magic Light to introduce a new collection of wooden toys celebrating the much-loved world of The Gruffalo,” said Christina Aikman, Senior Brand Manager at Mookie Toys. “The range is thoughtfully designed to take the story beyond the book and into children’s everyday play, encouraging imaginative storytelling and memorable play moments.”
Jade Ferguson, UK Licensing Manager at Magic Light Pictures, added: “We are thrilled to team up with Mookie, who share our passion for high-quality toys that are also sustainable – their wooden toys are made from FSC-certified timber. They are planning a truly fantastic range of toys to give young Gruffalo fans a wonderful way of engaging with these beloved characters.”
Mookie Toys are the latest in the growing list of licensees for the evergreen The Gruffalo brand, which continues to expand across categories. Recent releases include the growing plush range from Aurora, a new toy range from JoJo Maman Bebe, and an expanded collection of Tonies audio figurines.
