Tracy Griffiths joins as Head of Sales UK, with expanded roles for Sunny Walia and Graham Gardiner
Wow! Stuff has announced a raft of leadership changes to support its global growth objectives, including the appointment of Tracy Griffiths as Head of Sales UK.
Tracy joins Wow! Stuff bringing over 20 years’ experience across the licensing, retail, and toy industries, most recently as a licensing consultant working with licensors, licensees and agents. Prior to that, she served as Head of Licensing at Golden Bear Products, and had prior roles at Fremantle Media and Mattel’s former Hit Entertainment outfit, now Mattel Creations.
“I’m incredibly excited to be joining Wow! Stuff at such a period of growth for the business,” said Tracy. “I’m looking forward to strengthening retail partnerships and helping drive the next phase of growth.”
Other leadership changes include the promotion of Sunny Walia to SVP Sales, North America, as a direct result of her leadership in driving substantial sales growth across the territory. Graham Gardiner will lead sales across EMEA, APAC and LATAM, alongside global sales operations.
Dawn Lavalette, Managing Director at Wow! Stuff, said: ‘We are seeing strong, targeted growth across global markets, and evolving our sales structure is key to sustaining that momentum. With senior leaders like Sunny, Graham and now Tracy in place, we have the strength, experience, and ambition to scale further across all major territories.”
