The focussed, well-curated product range incudes top licenses from Stitch to Harry Potter, Jujutsu Kaisen, and Toy Story
As the toy market gears up for its busiest period, YuMe Toys enters the season with a focused, well-curated product line. Known for its international reach and strong ties to beloved franchises, the company is building on proven successes — delivering fresh content through its most popular formats.
With teams in the UK, USA, and Asia, and growing traction across Europe, YuMe continues to connect with key fan communities, offering products that blend distinctive design, character appeal, and collectability. This autumn, and looking ahead to Christmas, the company is concentrating on a refined mix of licences and formats that reflect fan demand across age groups and regions.
At the forefront is a new wave of YuMe’s own Hero Box novelties, featuring characters from Stitch, Harry Potter, Jujutsu Kaisen, and Toy Story. These stylised mini figures are compact, collectible, and designed with both surprise and display in mind. With strong character recognition and attention to detail, they’re ideal for gifting or collecting — and the latest line offers enough variety to appeal to a wide audience.
“At the forefront is a new wave of YuMe’s own Hero Box novelties, featuring characters from Stitch, Harry Potter, Jujutsu Kaisen, and Toy Story. These stylised mini figures are compact, collectible, and designed with both surprise and display in mind”
The line-up spans YuMe’s broader portfolio, including Pocket Hero and Bobble Head formats, each adding a dose of playful energy. New Squishy figures introduce a tactile twist on key characters, while the DZNR plush range brings a softer, more design-led interpretation to the mix. Together, the range offers a diversity of price points and formats, ensuring there’s something for every fan.
The DZNR line continues to build momentum, recognised for its bold, graphic aesthetic. Following the successful spring debut of Luffy, autumn sees the arrival of Nami and Zoro from One Piece. These new plush figures maintain the line’s striking visual identity, with textured fabrics, thematic prints, and display-friendly packaging. Instantly recognisable, they offer a fresh take on fan-favourite characters — suited as much to collectors’ shelves as to play.
By focusing in on core entertainment properties, strengthening key formats, and expanding where it matters, YuMe is entering the season with clear intent. The Autumn range is compact, considered, and aligned with what fans are looking for. This isn’t about volume — it’s about precision.
As retailers prepare for the final quarter, YuMe is ready with a line-up that’s well-crafted, well-positioned, and built around the stories that resonate most.
