The multi-year collaboration will kick off next year as the video game series marks its 40th anniversary
Hasbro has announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise.
This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6-inch scale figures at San Diego Comic Con later this month.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
The first Legend of Zelda video game launched nearly 40 years ago in 1987. A live-action Zelda movie is slated to hit cinemas next year.
