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Yearly Archives: 2026
BTHA brings campaign against counterfeiters to Parliament
BTHA called for stronger controls for online marketplaces to prevent the sale of unsafe toys after latest investigation shows shocking number still being sold.
A new...
Circana: global toy market climbs 8% to $123bn in 2025
The rise of the kidult market continues, accounting for nearly all growth in toys, as Asia overtakes Europe as the second largest toy market globally
The global...
Carte Blanche Group announces change of ownership
Home Bargains founder Tom Morris acquires majority stake in the company following the exit of Carte Blanche’s founder Steve Haines and investor Duncan Spence
The company behind Tatty...
“Toys are changing – we want to be at the forefront”
Play Tech AI is gearing up for the official launch of Buddy and Tilly – MiAi Chatbots, its first AI-powered product range. We sat...
Just Play strengthens European leadership with new hire
Philipp Roser appointed as Country Manager GSA (Germany, Austria, and Switzerland)
Just Play has appointed Philipp Roser as Country Manager GSA (Germany, Austria, and Switzerland), a strategic hire to support its...
Hasbro launches new AI licensing division, Sixth Wall
The company is also partnering with ElevenLabs to introduce Behavioral Licensing, a new licensing category for AI experiences
Hasbro has launched Sixth Wall, a new licensing unit dedicated to bringing iconic characters to AI experiences.
Sixth Wall...
Tubbz launches Mystery Eggs with Minions collab
The company’s first blind box collectible range is the first of many, and features 12 characters from the hit movie franchise
Tubbz, the cosplaying collectible rubber ducks brand, is launching its...
BLE visitor registration now open
Visitor registration for Brand Licensing Europe is now open, with 222 exhibitors already confirmed for this October’s show
Visitor registration is now open for Brand Licensing...
SuperAwesome named exclusive Gen Alpha ad partner for Roblox
The partnership sees SuperAwesome appointed as the sole third-party vendor of Roblox advertising for under-13s worldwide
SuperAwesome has been named by Roblox as its commercial and technology partner for under-13...
Alf Blohm seeks next senior commercial role
Well known across the UK toy trade, Alf Blohm is now available for discussions about his next senior commercial, interim or consultancy role across toys, gifting,...