Acamar’s hit preschool property comes to My First Crinkly Newspapers and Crinkly Comics, with strong early response at retail
Two editions each of Nursery Times My First Crinkly Newspaper and My First Crinkly Comic, featuring Acamar’s hit preschool property Bing are now available at retail.
The new titles bring Bing’s familiar world to life through engaging sensory formats, introducing young children to first words, concepts, everyday experiences and familiar stories. The Nursery Times newspapers are based on the popular Bing episodes Frog and Smoothie, while the Crinkly Comics feature Bing: At Home and Bing: Matching Colours.
The award-winning Crinkly newspapers and comics concept, honoured for the sixth year in a row at this year’s Junior Design Awards, is the creation of designers Jo Joof and Nicola Moore, who said: “Bing is an ideal choice for the first-ever licensed character to inspire the Nursery Times crinkly titles. It’s a property with child development at its heart and an enormous visual appeal, both of which are central to the ideals of our publications.”
Rocket Licensing, which manages the Bing licensing programme in the UK and Ireland, says the new titles have already received a positive response from consumers.
Heather Crossley, Publishing Director at Acamar Films, added: “We’re delighted that consumers are responding in such a positive way to this innovative, award-winning format. We think Nursery Times is a perfect partner for Bing and we’re thrilled that so many parents and caregivers agree.”
The innovative formats launched in late September 2026 and are available through Waterstones, independent bookshops, toy shops, baby boutiques, gift shops, baby play cafés, museums, galleries and zoos, as well as a range of online retailers.
The launch has been further supported by the appointment of Bounce Sales and Marketing to distribute the range in the UK and internationally.
Robert Snuggs, MD of Bounce Sales and Marketing, says: “Supporting Acamar with this wonderful and innovative publication is both an opportunity and a delight. It has clear appeal to kids, parents and booksellers and, of course, a popular and brilliantly relatable pre-school star in the form of Bing.”
Bing’s relatable stories and themes are created with child development experts, helping young audiences explore emotions, build language and strengthen early reasoning and social skills. This makes Bing a natural fit for the Nursery Times formats, which are designed for babies and young children from three months to three years.
