Brands including Playmobil, Play-Doh and Minions bring spooktacular activations to the retailer’s Regent Street and Westfiled White City locations
Hamleys is bringing its Regent Street and Westfield White City stores to life this October with a spooky takeover running from 7-31 October.
Running through October, Hamleys’ Regent Street turns into an immersive world of mystery and magic anchored by a packed programme of live free entertainment and character appearances designed to give visiting families an unforgettable experience.
Brands included in the seasonal activation include Playmobil, Play-Doh, Armorsaurs, Minions, and Numberblocks, with meet and greets and hands-on opportunities for play.
“October half term is always a special time at Hamleys, and this year we’re transforming the store into a spooktacular Halloween world for families of all ages,” said Keane Herman, Retail Manager at Hamleys.
“From dragons, puppets and spooky stories to parades, dancing and appearances from some much-loved characters, there’ll be something for everyone to discover. We can’t wait to welcome families and give them a half term filled with fun and a little Halloween magic.”
Full list of activities below at Regent Street
Opening Ceremony— Monday to Saturday 10:00am, Sunday 12:00pm
Hamley Bear Meet & Greet — daily at 1:00pm and 2:30pm
Dragon Show: Tricks for Treats — Monday to Saturday 11:00am and 5:00pm, Sunday 5:00pm
Wilma’s World of Witchcraft puppet show — daily at 4:30pm
Spooky Stories — 1:30am and 3.30pm
Monster Dance Medley — Monday to Saturday at 5:30pm
Shiver Me Tales – 12.30pm and 3.00pm
Pumpkin Poses photo moment — 12:30pm and 3:00pm (3:00pm only on Sundays)
Dinosaur Meet & Greet — 10:00pm, 12.00pm and 2pm (2.00pm only on Sundays)
Hamleys Lantern Parade — daily at 4:00pm
Character Meet and Greets
Regent Street: Playmobil (17 October), Numberblocks (18 October), Scooby-Doo (24 October), Armorsaurs (28 October, marking the character’s debut at Hamleys with themed in-store activities) and the Minions (31 October)
Westfield White City: a Play-Doh pizzeria activation (24 October), a Razzmatazz Theatre Schools showtime (25 October) and an Armorsaurs meet and greet (27 October)
