Strategic acquisition sees the parent company of magnetic tile toy brand Connetix continues its expansion in the educational toys sector
Brave Toys, the parent company behind the award-winning magnetic tile brand Connetix, has acquired My Creative Box, a leading Australian provider of educational activity boxes for children.
The strategic move strengthens Brave Toys’ position in the educational toy market and reinforces its mission to champion learning through play. It initially acquired a 50 per cent stake in My Creative Box last summer, and has now completed a full investment in the brand, welcoming founder Leanne Papadopoulos and her team into Brave Toys.
Brea Brand, CEO and Co-Founder of Connetix, said: “We’re beyond excited to welcome Leanne and the My Creative Box team into Brave Toys. We’ve always had respect for the way they lead their business with integrity and strong values. Bringing the brand fully into Brave Toys wasn’t just a business decision, it was driven by a shared purpose and a strong alignment in how we work and what we stand for. We’re looking forward to growing together and supporting this incredible brand as it continues to make an impact.”
During their successful partnership, Connetix and My Creative Box worked closely together, including a standout joint showcase at London Toy Fair earlier this year. Driven by dynamic teams of industry leaders and passionate educators, the two brands bring a wealth of combined experience in childhood development, offering a broad range of STEAM and MESH products for kids and families.
“I’m so excited for what’s ahead with My Creative Box joining Brave Toys,” said Leanne Papadopoulos, founder of My Creative Box. “With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale.”
The acquisition marks an exciting new chapter in My Creative Box’s journey, opening doors to global growth and fresh possibilities through Brave Toys’ international distribution networks, experienced team and operational capabilities.
Connetix and My Creative Box will be exhibiting side by side at key international trade shows in 026, including London Toy Fair, Nuremberg Toy Fair, New York Toy Fair, and other major industry events.
