The former Airfix Brand Manager takes on new role at European hobby modelling giant Heller
Dale Luckhurst has been appointed Head of Brand for European hobby modelling brand Heller.
Dale most recently held the same position for four years at Hornby Group, where he oversaw the Airfix brand.
“I am excited to join Heller at such a pivotal moment,” he said. “The brand has a rich heritage and a strong foundation to build upon. I look forward to working with the team to drive innovation, engage a broader audience, and unlock new opportunities for growth.”
The Heller brand was founded in France almost 70 years ago and has been part of Glow2B as Heller Hobby GmbH since 2019. Glow2B is Europe’s leading distributor of plastic model kits, with over 44,000 items from almost 100 brands in its range.
Heinz Engstfeld, Managing Partner of parent Glow2B and Heller, said: “We are delighted to have brought Dale, a proven expert in the model-making industry, onto our team. Through his work to date, he has demonstrated that he understands how to position brands attractively and develop relevant new products.
“Since 2019, Heller has been a truly European company, with its headquarters in Germany, production in France, and employees and partners from all parts of the continent. We are therefore particularly delighted to have Dale joining us from the UK.”
