Rocket Licensing, UK agent for the Dog Man and Cat Kid Comic Club properties, has announced two new UK and Eire licensees for the massively successful kids’ brand (which is also loved by quite a few adults): Bioworld and Danilo.
In the UK and Eire, the Rocket Licensing licensing campaign is expanding quickly with a range of partners that already includes Jakks Pacific and University Games.
Bioworld, a manufacturer of licensed apparel and accessories, has already enjoyed success with its Dog Man range in the US. The characters will also take centre stage in Danilo’s new card range, which will launch in this summer. A 2026 calendar is also on the way.
“Dog Man, already one of the most successful publishing brands in the world, is now breaking box office records – and we are building a strong licensing programme to meet enormous UK demand”
Created by Dav Pilkey, the Dog Man books are the exciting, colourful, silly and laugh-out-loud-funny adventures of Dog Man, a new hero with the body of a police officer and the head of a dog, not to mention a large and very entertaining cast of friends, enemies, family and colleagues.
The series has inspired 16 massively successful books which have dominated global sales since 2019, topping the best seller lists and driving sales of over $1.5 billion. They include the Christmas hit Big Jim Begins and the official sticker book which arrived in January. The next book in the series Dog Man: Big Jim Believes will reach UK fans in November 2025.
Dog Man has also inspired a movie from DreamWorks Animation, released in January this year, which was a number one box office hit in multiple territories. The film received positive reviews from critics and has grossed US$144 million worldwide, becoming the seventh-highest-grossing film of 2025. A second film is already at the planning stage.
Charlie Donaldson, joint MD at Rocket Licensing, said: “Dog Man, already one of the most successful publishing brands in the world, is now breaking box office records – and we are building a strong licensing programme to meet enormous UK demand. We’re delighted to welcome Bioworld and Danilo, two highly respected names in their fields, to the fast-growing list of partners for this unique and exciting brand.”
