The US Toy Association announces dates for the LA Fall Preview 2027 and confirms May dates for the LA Spring Preview Week
The Toy Association has confirmed 2027 dates for the LA Spring Preview Week and announced dates for the LA Fall Preview Market Weeks in El Segundo, California.
The LA Spring Preview Market Week will take place May 17-21, 2027, followed by the LA Fall Preview Market Weeks from September 13-24, 2027. Together, the events will allow buyers and sellers to forge new relationships, advance strategic priorities, identify opportunities for future growth, and discover the latest toys, trends, and innovations.
“The Toy Association, in conjunction with the newly formed International Toy Board, want to build on theincredible momentum of the 2026 LA Fall Preview Market Weeks as we look ahead to an even bigger and more impactful 2027 — a year that will evolve and strengthen the LA preview experience to deliver even moreopportunities for companies to succeed,” said Greg Ahearn, president & CEO of The Toy Association.
“The energy and enthusiasm from tenants, retailers, and industry partners at The Toy Building was amazing, with everyone using the event to put meaningful business plans into motion for next year, reinforcing LA’s role as a critical industry gathering place and The Toy Building a key hub for these activities.”
Companies looking for a year-round presence in the heart of LA’s toy hub are invited to establish their ultimate showroom at The Toy Association’s Toy Building, located at 101 Continental Blvd. in El Segundo. Designed by toy people, for toy people, The Toy Building offers state-of-the-art facilities, dedicated on-site support from The Toy Association, and a central location that puts companies at the center of a thriving manufacturer community. Coming out of September, The Toy Building’s original four floors are now almost completely filled with permanent tenants. Due to this high demand, The Toy Association is in the process of adding two additional floors — an additional 50,000 square feet — to the space.
“The September 2026 LA Fall Preview Market Weeks delivered an exceptional experience for the industry, surpassing even our most optimistic expectations,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “The level of participation throughout the market reinforced the continued importance of in-person connection as a catalyst for innovation, collaboration, and commercial success — and we can’t wait to see what’s in store for 2027!”
Click here for more information about the 2027 LA Spring and Fall Preview Market Weeks and opportunities at The Toy Building.
