Momentum is building on this year’s best-selling launch of Numberblocks MathLink Cubes Activity Sets, with a worldwide master toy licensing deal starting in 2022. 

Learning Resources, an award-winning educational toys company, has partnered with Alphablocks to bring the Numberblocks characters from the screen into classrooms and homes across a wide range of toy categories as the result of a global master licensing agreement brokered by Larkshead Licensing. 

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and USA in 2022. By 2023, there will be a more comprehensive selection across categories, including figurines, playsets, vehicles, imaginative play, coding and electronic toys, games, and more.  

Learning Resources and its sister company, hand2mind, will expand the popular Numberblocks content into a complete line of toys including plush, figures, playsets, vehicles, and more. The companies are also launching curriculum and other classroom items featuring the Numberblocks characters in 2022. 

The Learning Resources – Alphablocks relationship started last year with the successful launch of two Numberblocks MathLink Cubes Activity Sets. Inspired by the show itself, the learning sets mirror the content of the actual episodes, providing hands-on experiences for children aged three and up. 

BAFTA award-winning Numberblocks teaches children how numbers work with fun characters and engaging narratives outlining basic maths skills including adding, subtracting, and number recognition. While the brand originated in the UK, it has taken the world by storm. With 120 episodes available and nearly four million subscribers on YouTube, the channel generates nearly 245 million views per month, and the education-rich content is viewed by millions of children across 52 countries. 

“It was the knowledge that parents and teachers were using our MathLink Cubes to reinforce the Numberblocks maths learning that was the starting point for this amazing journey”

Learning Resources managing director Dennis Blackmore

Learning Resources managing director Dennis Blackmore said: “It was the knowledge that parents and teachers were using our MathLink Cubes to reinforce the Numberblocks maths learning that was the starting point for this amazing journey. When our initial stock of the first set sold out within a day, we quickly realised that there already existed an incredible demand for Numberblocks related products.

“Now we are thrilled to be partnering with Alphablocks to deliver even more Numberblocks fun to young learners across the globe. As our teams work together, it is obvious that between us, we have, to quote the Numberblocks song, ‘So Much More to Explore’.’” 

Joe Elliot, series creator of Numberblocks, commented: “This is a dream come true. Numberblocks has lit the spark for millions of young children worldwide who are engaged and ever hungry for more number fun. As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children. It’s hard to imagine a more perfect partner – or nicer, smarter people – to be doing this with, and we can’t wait to get started on the clever stuff that’s coming around the corner. Numberblocks is already having a positive impact for millions, and the difference we’re making just got bigger.” 

Sari Winick, chief marketing officer of Learning Resources and hand2mind, added: “As our first master toy licensing deal, this represents the growth and diversification of our company. Next year is going to be very exciting one for us.” 

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