Moose Toys will launch a host of new products in 2026, as the show continues to go from strength to strength
BBC Studios has renewed its global master toy licensing partnership with Moose Toys for Bluey.
This year, Moose Toys is bringing BBC Studios’ 2026 ‘Playdates with Friends’ theme to life. Leading the range is Bluey’s Light & Surprise Heeler House: at more than two-feet tall, it’s the biggest and most feature-packed Bluey’s house yet. The range also includes the Bluey Sleepover Figure 4 Pack, inspired by the Sleepover episode, and Bluey’s Cruise Ship, a multi-activity playset where adventures span from poolside play to cozy bunk-bed wind-downs.
Ronnie Frankowski, CEO, Moose Toys, said: “As a fellow family-founded Aussie company, Bluey has always felt close to home for us. It represents the kind of joy we love creating at Moose, so taking Bluey into its next adventure is a defining moment and the realization of what we always believed Bluey could become.”
New games and plush will further expand opportunities for creativeplay. Bluey Fuzzies, a collectible line, debuted earlier this year. Covered in soft premium flocking, each one-inch mini figure is inspired by an iconic Bluey episode, with more than 80 figure variations to collect.
“Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity, and emotional heart of Bluey,” added Suzy Raia, EVP of Global Consumer Products at BBC Studios. “As Bluey enters an exciting new chapter, including its first feature-length movie, this renewal provides a strong foundation to continue growing with toys that genuinely connect with
Bluey remains the number one kids’ title on both CBeebies and Disney+ in the UK, while in Australia it continues to lead ABC’s children’s schedule. Across EMEA, Bluey’s popularity is robust, ranking number one on Disney Channel in Germany, and on France 5 for audiences aged four-plus (Q2 2025). In2025, Bluey was ranked as the most-streamed title in the US for the second consecutive year.
Looking ahead, Bluey is set to reach a major milestone with the release of its first-ever feature-length Bluey movie in cinemas worldwide on 6 August, 2027.
