Visitors will be able to get hands on with Asmodee’s most popular tabletop experiences, alongside fan zones, demos and more
Asmodee is readying its biggest ever presence at UK Games Expo, the consumer board game and hobby show returning to the Birmingham NEC later this month.
Asmodee’s UKGE 2026 presence is designed to make it easy for everyone to find their next favourite game. Whether visitors are brand new to the hobby, a casual player looking for something fun for the family, or a dedicated board game fan ready for their next big obsession, there will be plenty to dive into.
Asmodee will be showcasing an impressive lineup spanning modern classics and fan-favourite hits. Attendees can expect to spot household names like Dobble and Ticket to Ride alongside strategy staples including Catan and Azul.
Across the stands, visitors can expect hands-on demos of more than 160 games, with friendly staff and volunteers ready and waiting to teach the rules and recommend titles to suit different tastes. Alongside the demos, attendees can purchase their favourites right at the stands, too.
For trading card game fans, the brand-new TCG Village will bring players together in a shared space to get hands-on with some of the most iconic TCGs around, including Pokémon, Magic: The Gathering, Star Wars: Unlimited, Gundam and One Piece.
Also new for 2026, Asmodee is bringing extra festival energy to the show floor with the Party and Play zone, featuring themed areas such as a Lego Zone, photo opportunities, discount vouchers and more.
Fan-favourite experiences are also making a return. The much-loved Dobble van will be back next to Asmodee kids – an area dedicated towards junior gamers with plenty of ways to jump straight into the action.
With so many games to try, welcoming demo tables, and immersive experiences across the show, Asmodee’s UKGE presence is set to be one of the weekend’s biggest highlights, and a brilliant way to make memories.
The company is also heading to the expo with plenty to celebrate beyond the show floor, with five titles crowned winners in the UK Games Expo Awards’ Judge’s Choice Awards including:
• Splendor Kids for Best Children’s Game
• Battle of Hoth for Best Boardgame
• Vantage for Best Story, Legacy or Adventure Game
• Ink for Best Abstract Game
• Duel for Cardia for Best Card Game
