The Danish toy brand will unveil the first product designs for its new licensed lines at London and Nuremberg Toy Fairs
Danish toy brand Plus-Plus has signed three new licensing agreements with globally recognised brands Moomin, Angry Birds and Peanuts.
The upcoming licensed product ranges will combine Plus-Plus’ iconic one-shape toy with some of the world’s most beloved characters, creating new opportunities for creative play and storytelling.
“This is a major milestone for Plus-Plus,” says Martin Pihl, CEO at Plus-Plus. “These iconic
brands perfectly align with our values of creativity, quality and long-lasting play, and they open exciting new opportunities for our brand worldwide.”
The new licensed products will be introduced to buyers and media at the upcoming London
Toy Fair and Spielwarenmesse in Nuremberg, where visitors will have the opportunity to view the first concepts and product designs.
