The toy industry legend and Golden Teddy honouree sadly passed last weekend
Legendary toy sales agent and Golden Teddy honouree Mike Edwards has sadly passed away.
He was, in his words, a “Toy Boy” for over 50 years, starting in the 60s with Mobo Toys, then Triang Toys, before becoming an agent in the early 70s representing a variety of small toy companies.
With time, however, his reputation grew and he soon represented many key companies including Golden Bear, Tomy and Flair and was immensely proud to have played a part in the original launch of Teletubbies, Sylvanian Families and Knex in the UK. He was delighted in 2008 to be awarded the Golden Teddy; the recognition by his peers meant so much to him and to this day that Teddy sits proudly on the window sill in his office.
His son Mark, who followed his father into the toy trade and worked with him for many years, said: “I know so many people will miss Mikel; he was everyone’s friend and he loved the industry and the people that worked within it. I have already had so many memories and stories about him, all wonderful to hear and have put a smile on his family’s faces at a time of sadness.”
As he was so well known within in the toy industry, a Just Giving page has been set up in his memory. All donations will go towards the work of Toy Trust. CLICK HERE to visit the page.
