New dress-up collections based on Harry Potter, DC, Scooby-Doo and more will begin rolling out to retail this winter
Rubies Masquerade UK has announced a new agreement with Warner Bros. Discovery Global Consumer Products for the design, manufacture and distribution of officially licensed dress-up products across EMEA.
Under the agreement, Rubies will develop and distribute a creative broad range of dress-up products and accessories inspired by brands including Harry Potter (classic film and forthcoming HBO Original series), DC, Looney Tunes and Scooby-Doo, among others.
The new collections will launch in winter 2026 and will be available through leading retailers, specialist costume businesses and e-commerce partners across EMEA territories.
Pete Warton, Executive Director, Rubies Masquerade said: “We are incredibly proud to expand our relationship with Warner Bros. Discovery Global Consumer Products and their brands.
“This partnership reflects the strength of Rubies’ EMEA business and our ability to combine creative product development with market-leading distribution and retail execution,” he added. “We look forward to working closely with Warner Bros. Discovery Global Consumer Products and our retail partners to bring these extraordinary brands to life for consumers across the region.”
The new collections will launch in winter 2026 and will be available through leading retailers, specialist costume businesses and e-commerce partners across EMEA territories.
The deal brings together Rubies’ expertise in creative costume design, manufacturing, distribution and retail activations with Warner Bros. Discovery’s internationally recognised and best-loved portfolio of iconic franchises and characters Jo Broadfield, Senior Vice President, Warner Bros. Discovery Global Consumer Products, EMEA, added: “Rubies has a longstanding track record of bringing iconic franchises to life through innovative dress up products and retail experiences, making them a natural partner for us. By working together and combining their expertise with the strength of our portfolio of world-renowned IP, we are well positioned to accelerate growth across EMEA, expand fan engagement year-round, and deliver best-in-class products that inspire imagination, and bring our brands to life for audiences of all ages.”
