Companies interested in joining the programme at Hong Kong Toys & Games Fair and Toy Fair New York in early 2027 have until 9 October to apply
The International Pavilions by Spielwarenmesse Group offer companies attractive opportunities in 2027, perfect for entering new, international markets and establishing valuable business contacts.
At the start of the year, two major international industry events are on the calendar: the Hong Kong Toys & Games Fair from January 11–14 and Toy Fair New York from February 20–23.
Registration is still open for both events and has been extended to October 9, 2026.
Companies from four different countries have already registered for the International Pavilion at the Hong Kong Toys & Games Fair, including Smart Toys and Games from Belgium, Pilsan from Turkey and Micro Mobility Systems AG from Switzerland. These companies are using the shared booth to showcase their products to an international trade audience and expand their presence in the Asian market. In addition to a professional exhibition space, participation also includes organisational support from the team at Spielwarenmesse Group.
The international pavilion will also return to Toy Fair New York next year. The pavilion will be located centrally on Level 3 of the Jacob K. Javits Convention Center near the Press Center and conference area. At the last edition, more than 9,000 trade visitors from 76 countries attended the fair. Participating companies benefit from a turnkey booth, additional marketing initiatives, and exposure in the official trade show media. Participation is available for booths starting at 9 sq.m.
