The up to half price promotion runs from today until 2 November on top brands including Bluey, Barbie, XShot and Goo Jit Zu

Smyths Toys Superstores has launched an October promotion that will see discounts of up to 50 per cent on some of the biggest toy brands.

The sale runs until 2 November, with Sinead Byrne, European Marketing Director at Smyths Toys Superstores, saying the event will help families “make their money go further” in the half-term and run up to Christmas.

“That’s why we’ve handpicked some of our most popular lines and cut prices by up to half,” she added. “Now families looking to save on toys this October half-term are in luck, as Smyths Toys Superstores is slashing prices up to half price on a huge range of selected toys, giving parents the chance to bag a bargain ahead of Christmas.”

New York Toy Fair 2027

Running from Tuesday 20 October until Monday 2 November, the sale will see discounts across brands including Bluey, Barbie, XShot and Goo Jit Zu, with deals available both in-store and online.

Selected highlights from the offer include: 50 per cent off Nintendo The Super Mario Galaxy Movie Chomping Wonder Bowser Jr. Action Figure (20cm); 50 per cent off Furby Interactive DJ Furby Rainbow; and 50 per cent off Heroes of Goo Jit Zu Galaxy Blast All Stars 4 Pack.

The full promotion is online now.

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