The seasonal showcase for toys, gifts and home, Autumn Fair, has announced an exclusive partnership with Faire, Europe’s wholesale marketplace. 

Faire will help Autumn Fair’s exhibitors take orders on its platform from retailers attending the show. The collaboration will bridge online and offline wholesale for the first time in the UK and simplify the buying process for up to 20,000 independent retailers. 

Retailers at Autumn Fair will gain access to Faire’s extensive global network of brands, helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms available on Faire. Faire will also be offering new retailers a 50 percent discount on their first order to help them easily shop at the show and beyond.

This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers”

Jackson Szabo, portfolio director at Spring & Autumn Fair

Exhibitors who use Faire will be featured in a new collection on Faire’s website, increasing their visibility among Faire’s hundreds of thousands of global retailers. A coordinated campaign will take place throughout the summer to show retailers and brands how to leverage this collaboration most effectively. 

Jackson Szabo, portfolio director at Spring & Autumn Fair said: “This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers and gives independent retailers the opportunity to engage directly with suppliers and explore new products showcased at Autumn Fair.”

The partnership between the UK’s largest wholesale businesses came from retailers’ desire to experience the best of both in-person and online buying. Trade shows like Autumn Fair offer buyers the joy of discovery; to touch and feel products, get inspired, and network

In an increasingly digital industry, however, retailers are also seeking the reach and simplicity that Faire offers – to instantly connect with brands around the world, streamline their logistics, and manage their cash flow in one place. 

Charlotte Broadbent, Faire’s UK country manager said: “As the largest global online wholesale marketplace, Faire has connected nearly one million independent retailers with unique products. We are proud to partner with Autumn Fair to demonstrate how the UK’s two leading figures in the online and offline worlds can work together for the benefit of the industry.”

This year’s Autumn Fair runs from 1 to 4 September at NEC Birmingham.

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