Spin Master has agreed to acquire Brooklyn-based creative play technology company Hapiko Inc., best known for its child-safe, AI-powered creative tool Stickerbox.
The global children’s entertainment company has entered into a definitive agreement to acquire Hapiko, which is behind Stickerbox, a technology-led product designed to turn children’s spoken ideas into physical stickers that can be coloured, collected and used in real-world play.
Stickerbox combines voice-to-image generation with ink-free printing technology, allowing children to describe what they imagine and turn their ideas into printable sticker designs.
The product has sold out 13 times since launching in late 2025.
Christina Miller, CEO of Spin Master, said the acquisition would help the company further develop creative tools for children.
“We want to empower kids to bring their biggest ideas into the real world,” she said. “By pairing Hapiko’s platform with our track record of innovation, we can accelerate our vision for the future of play, giving kids access to fun, creative tools to design and bring their imaginations to life in new ways.”
Combining AI with hands-on play
Stickerbox has been designed to encourage open-ended, tactile creativity while minimising passive screen time.
Its key features include voice-to-image generation, enabling children to speak their ideas and create stickers to colour and share, alongside ink-free technology designed to produce crisp outlines without the need for ink or maintenance.
The platform also incorporates kid-empowered AI, with Hapiko describing the technology as purpose-built for young creators. Stickerbox is COPPA-compliant and designed with child safety and privacy in mind.
Arun Gupta, CEO of Hapiko, said: “We built Stickerbox as a springboard for that creativity and by joining with Spin Master, we will have an even greater audience and platform for growth.”
The acquisition brings Hapiko’s creative technology into Spin Master’s wider portfolio, which spans toys, entertainment and digital games.
