The organisation urges seasonal gift-givers to beware knockoffs, use squishy toys safely, and take age labels and recalls seriously
As families and gift-givers gear up for the holidays, The Toy Association is issuing a reminder to all shoppers: safety comes first when buying toys for kids — and once the gifts are unwrapped, supervision during play is crucial.
As part of its sixth annual Toy Safety Awareness Month, The Toy Association will be sharing safety tips throughout November on social media and at PlaySafe.org.
“The holidays are a joyful time, and toys bring an added element of fun, enrichment, and bonding to gatherings with family and friends,” said Joan Lawrence, The Toy Association’s “Toy Safety Mom” and senior vice president of standards and regulatory affairs.
“But there are some precautions shoppers need to take before checking off their holiday shopping lists, including knowing how to spot counterfeit and knockoff toys sold by fraudulent sellers — especially when you’re trying to snag that must-have toy. This year, with the popularity of squishy toys, we’re unfortunately seeing an influx of dangerous knockoff squishies that are not compliant with US toy safety laws.”
The Holiday Toy Safety Checklist
Spot the Knockoffs – Buy authentic products from known brands and trusted retailers – and if a toy is sold out, wait for a trusted retailer to restock it.
Give Squishy Toys a Closer Look – Because squishy toys are so popular, counterfeiters are increasingly replicating these products. Shoppers should buy from known brands and look for a clearly identified manufacturer or brandname on the product packaging and embossed on the squishy toy itself.
Check and Follow Age Labels – The age grading on toy packaging is not a suggestion. It provides crucial safety guidance about what is safe and appropriate for children of different ages.
Check for Recalls Before Buying Secondhand – While toy recalls are incredibly rare, they’re an important safeguard. A reputable seller, retailer, or company will not sell recalled products.
Not Everything is a Toy – Sometimes, kids are gifted products that are not toys, such as party supplies, costumes, desk accessories, home décor, watches, and electronics. The safest choice for play is a toy designed for children and used as intended.
