Amazon unveils top toys for Christmas 2026 

The list of “exciting must-haves” includes Playmobil, Pokémon trading cards, Schleich, Lego, and a number of gadgets for kids 

Amazon has unveiled its top toys list for Christmas 2026, including a Playmobil rocket, Flip 7 with a Vengeance, Lego, Pokémon trading cards, and the Mattel Brick Shop Lamborghini. 

Andrew Wright, EU Director of Toys at Amazon, said the Our Toy We Love list highlights a selection of the year’s “exciting must-haves” to help shoppers find the perfect festive gifts. 

New York Toy Fair 2027

“From family games and trending collectibles to toys that spark imaginative play, we’ve hand-picked something for different ages, interests and budgets,” he said.

Amazon’s ‘Our Toys We Love’ list is: 

USAopoly Flip 7 With A Vengeance

Mattel Games UNO Liar’s Card Game 

Disney Yuyus – Winnie the Pooh 

Starbox Nook Series 1 

Lego Botanicals Rocking Plants 

Star Wars Action Buddy Grogu 

Disney Darlings Minnie Mouse Feature Doll 

Playmobil Space ESA Mars Research Rocket 

Pokémon TCG: Mega Moonlit Tin – Mega Gengar ex 

Schleich Horse Club 

Lexibook ELO-StarCam

Mattel Brick Shop Hot Wheels Lamborghini Miura 

Amazon Kids Tablet 8 

Hundreds of toys from this year’s list will be donated to families in need in time for Christmas through The Multibank charity. It is the fourth year the retail giant has teamed with the charity.

Bob Garmory OBE, Chief Executive Officer at The Multibank, said: “For families facing financial pressures, this time of year can be particularly challenging, with the rising cost of everyday life making it harder to create special moments for their children. That’s why the continued support of Amazon is so important, helping us reach families who need it most. We’re delighted to be able to distribute some of the year’s most sought-after toys, bringing a little extra joy to families and helping more children experience the excitement and happiness that every child deserves.”

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