New experience One Night of The Traitors – Castle of Lies and a refreshed UK edition of The Traitors Board Game hit shelves from this month
Following the announcement of Tomy’s long-term licensing agreement with The Traitors rights holder All3Media International earlier this year, product is now hitting shelves across EMEA and Australia.
The Traitors games portfolio began rolling out across multiple territories from the first week of August, and is set to expand into additional international markets next year. This includes the refreshed UK edition of The Traitors Board Game, featuring six brand-new missions, alongside new title One Night of The Traitors – Castle of Lies. Tomy will also handledistribution of the existing The Traitors Card Game across multiple international markets, excluding the UK, where Ginger Fox remains the publisher.
Morgan Weyl, Managing Director, Licensing & Global Development at Tomy, said:
“With the refreshed UK board game and the launch of One Night of The Traitors, we are excited to offer fans new ways to experience the strategy, bluffing and social deduction that have made the format such a global success. As The Traitors continues to captivate audiences across territories, we look forward to building on the strength of the franchise and delivering engaging new gameplay experiences for fans worldwide.”
Launching in multiple international markets, One Night of The Traitors – Castle of Lies is a standalone, one-evening experience and a fast-paced game of strategy, bluffing and social deduction. The refreshed UK edition of The Traitors Board Game, meanwhile, features six brand-new missions designed to reinvigorate gameplay.
Jane Sharp, VP Licensing (Operations) at All3Media International said: “With Tomy’s extensive global reach and expertise, the addictive gameplay of The Traitors will be available to even more fans around the world, giving players the opportunity to recreate the show’s iconic plotting, bluffing and banishing with family and friends in their own homes.”
