The Puppet Company’s summer collaboration with Hamleys is recognised, alongside two personal honours for Co-founder and CEO Sue Lockey
The Puppet Company has been shortlisted as a finalist in three categories in the Retail Gazette (RG) Retail Excellence Awards.
The company is a finalist in the Brand Partnership of the Year category, while Co-founder and CEO Sue Lockey is up for two personal honours.
The brand partnership award is for The Puppet Company’s massively successful collaboration withHamleys this summer, including a Hamleys Window One takeover and co-branded weekend sightseeing bus tours.
Sue Lockey, who co-founded The Puppet Company with her late husband Peter, appears on the shortlist for two awards. The Lifetime Contribution Award celebrates individuals whose leadership, entrepreneurship and long-term commitment to both their own companies and the industry have helped build successful businesses, strengthen the retail sector and inspire those around them.
The Women in Leadership Award celebrates women who are making a significant impact through their leadership, vision and contribution to their businesses and the wider retail sector.
Katy Rugman, Product and Marketing Director and Sue’s daughter, said: “We’re delighted to see our collaboration with Hamleys shortlisted among awards designed to recognise the very best in the retailsector. And of course we’re even more thrilled that, as the company celebrates its first quarter century, Sue’s contribution has been honoured.
“She has built a thriving and successful business that is proud of its continued strong support for retail. Importantly too, this is something that Sue and we, her children, who are part of the family business, love doing – and something that continues my Dad’s legacy. Above all she continues to build on the roots in education of the company – and its founding motto: ‘have a puppet – have fun!’”
The 2026 award winners will be presented on 14 October in central London.
