Tapping into kidult collecting market, the brand brings more than 50 years of heritage to independents and select retailers across the country
Tomy is bringing Tomica, Japan’s palm-sized diecast miniature car, to a wider UK audience, tapping into the continued growth of the kidult collecting market.
Following successful pre-sales at select retailers, including Toymaster stores, the range has now expanded to a wider UK audience, tapping into growing interest in collecting, car culture and Japanese Domestic Market (JDM) vehicles. With its detailed castings and strong automotive heritage, Tomica appeals to all ages, offering a natural crossover between traditional toy collecting and the wider adult collector market.
First launched in Japan in 1970, the brand has more than five decades of heritage and has grown from its original six models into a globally recognised brand. To date, more than 10,000 different vehicle types have been launched, with cumulative sales exceeding 1 billion units worldwide.
The brand has also made an impression with UK audiences following Tomy’s appearance at Go Japan! at Brands Hatch in August, where car enthusiasts and collectors had the opportunity to discover TOMICA ahead of its wider UK rollout.
The 2026 UK collection features 50 palm-size diecast miniature cars across five lines –Regular Tomica line, tomica Premium, tomica Premium unlimited, Dream Tomica and Tomica Tunes.
The Regular Tomica range features recognisable vehicles including refuse trucks and ambulances, while tomica Premium brings together classic to modern cars, with the EU line-up including the Nissan Fairlady Z and Lamborghini Essenza. The tomica Premium unlimitedline features iconic vehicles from pop-culture, including the “Back to the Future Time Machine (Part 2) and “Initial D AE86 Trueno”, while Dream Tomica brings licensed characters such as “Hello Kitty Apple Carry and Kirby into the collection, alongside Tomica Tunes.
Tomica is now available through selected independent retailers across the UK, alongside its retail presence at Selfridges on Oxford Street, where the first phase of a dedicated brand installation is now live. A second phase of the Selfridges installation is set to follow soon.
