More than 250 of the UK’s top toy suppliers are at London Olympia today to kick-start another year of innovation and success for the industry
London Toy Fair opens its doors this morning for another three days of product selection, networking and trend-spotting at London Olympia.
“The industry can again expect another three packed days dedicated to new ideas, product reveals, trend-spotting and valuable industry networking,” says Majen Immink, Director of Fairs and Events, BTHA. “More than 250 exhibiting companies will be returning alongside new companies showcasing their latest ranges to a wide audience that includes buyers, retailers, licensors, inventors, media and the wider industry.
“Over 40 first-time exhibitors will bring excitement to the show floor this year, and for those seeking emerging brands with big potential, the Gold Zone returns. We’ll also be re-introducing the Student Design Seminar where university design students will have the chance to hear directly from experienced toy inventors and in-house designers, helping to inspire and encourage the next generation of talent considering a career in toy design,” Majen adds.
“The industry can again expect another three packed days dedicated to new ideas, product reveals, trend-spotting and valuable industry networking”
“We’ll see quality and innovation on show at the much anticipated Toy Fair’s Hero Toys display, where visitors will have the chance to view a cross section of some of the exhibitors’ hottest toys for the year ahead, as selected by an independent panel of retailers. We’ve received hundreds of submissions for Toy Fair 2026 and anticipate plenty of buzz around winners at the show.”
Visit The Toys n Playthings team on stand E1 and do grab us if you see us at the show.
Read our full interview with Majen Immink, Director of Fairs and Events, BTHA below.
