Playtime PR will handle UK communications for Commotion’s fast-growing in-house brand tickit
Commotion has appointed Playtime PR to manage UK communications for its in-house brand tickit.
Following a highly successful project in the run-up to Christmas 2025, the partnership has now evolved into a longer-term retained brief, focused on building the award-winning brand with UK consumers.
Honor Davidson, Head of Marketing at Commotion, said: “After a successful first outing with Playtime last year, we’re excited to be continuing the relationship on a deeper level in 2026. We feel we’ve found the ideal partner to align with our strategy of continuing to build the tickit brand in early years’ settings, whilst also ensuring those play experiences are replicated again and again with our products at home. We’ve been impressed by the team’s collaborative approach and their ability to ensure PR activity aligns closely with our wider business objectives.”
Tickit’s extensive range of high-quality, open-ended play products has been developed for, and tested by, infants and pre-schoolers in real-world settings. From wooden construction toys and light panels to sensory and imaginative play resources, tickit has been a trusted name within the educational sector for over 20 years. Playtime PR will now work closely with Commotion to support tickit’s continued growth at retail, helping the brand transition seamlessly from early years settings into the home.
Chrissie Williams, Playtime’s Joint Head of Consumer Campaigns, added: “The tickit range is substantial, with each product offering something genuinely different. Taking the time to understand the full breadth of the range allows us to identify clear hero lines and tell a compelling story to different audiences. We’re excited to be building on our work with the Commotion team and to continue the partnership as we bring even more of the tickit range to UK audiences.”
