Organisers the BTHA recommend visitors register early for the 73rd edition of Toy Fair, which returns to Olympia, London 19-21 January 2027
Visitor registration for Toy Fair 2027 is now open online here.
The 73rd edition of the UK’s largest toy, game and hobby trade exhibition returns to Olympia, London – which has undergone a multi-year redevelopment – from Tuesday 19 to Thursday 21 January 2027. Those who attended any of the previous three shows will receive a smart link to their existing profile, streamlining the re-registration process.
Majen Immink, Head of Toy Fair, said: “We very much look forward to welcoming the industry back to Olympia London in January, for what will be another busy and exciting three days. Toy Fair remains the key meeting place for the whole industry to come together, generate new business and strengthen existing relationships and this year, we’re pleased to be doing so against the backdrop of the newly transformed Olympia.
“As always, we would encourage attendees to register as early as possible, allowing time to download the Toy Fair app, begin connecting with fellow attendees, and arrange meetings in advance, in order to make the most of what promises to be a lively show.”
As the first significant date in the industry calendar, Toy Fair offers visitors the earliest opportunity to network with peers and colleagues under one roof and view thousands of new product launches. Toy Fair 2027 will encompass the Grand and National Halls, together with part of the Upper West Hall, at Olympia, London, and will bring together more than 200 exhibitors, ranging from established industry leaders to emerging start-ups, each presenting their latest ranges for the year ahead.
Geoff Sheffield, Buying Director, The Entertainer, and Chairman of the Toy Retailers Association, said: “Toy Fair is a chance to engage with the UK toy community, touch base with the suppliers we don’t get to see at other events and get a sense of how products have moved on since the autumn previews. It’s a reaffirmation of what a great industry we work in and a chance to lock in plans, not to mention those impromptu corridor conversations, which are always full of gold bars.”
Returning exhibitors include The Lego Group, Jazwares, Vivid Goliath, Rainbow Designs, Robbie Toys, Wilton Bradley, Just Play and Zatu Distribution, alongside a significant number of first-time exhibitors.
In addition, all registered attendees will also benefit from access to a new improved Toy Fair app- launching in November- which will host all show information, interactive floor plans and a networking portal whereby attendees can connect and set up meetings in advance.
