The world’s leading toy trade fair Spielwarenmesse will be opening its doors again in Nuremberg from 2 February to 6 February after a one-year gap.

More than 1,700 exhibitors have already registered to present their products and new launches at the event – and now visitors from the specialist retail trade will be able to secure tickets from 17 November.

Day tickets are available online only at and can then be accessed at any time via a smartphone. In 2022 there will be no on-site box office. The entry ticket is also valid on all public transport services in tariff zones 100/200 (Nuremberg, Fürth, Stein). Further information on all other admission-related matters can be found on the Spielwarenmesse website.

From mid-January the ticket also enables access to the new platform, Spielwarenmesse Digital. This service offers assistance to retailers preparing for their visit to the fair, providing targeted searches for companies and product groups, as well as helping to manage contacts and arrange meetings – whether virtual or in person at the fair itself.

The new Fit For Fair online sessions can also help ensure a successful visit and follow-up to the fair. From November, short informative videos in English and German will be available. Topics covered will include the special shows, the Spielwarenmesse Digital platform, and other services. Full information can be found at

Visitors will also be able to see advance highlights of Spielwarenmesse through the ToyAcademy. For example, US toy expert Reyne Rice will be speaking on the subject of ‘top trending toy topics’. This presentation will be available in English from 17 November.

During Spielwarenmesse, retailers can look forward not only to the familiar special and activity areas such as the Toy Business Forum but also to some new themed worlds. In the StartupArea, for instance, young German companies and international start-ups will present their innovations and product ideas. And service providers for retail and industry will get their own exhibition area for the first time, with the Service Providers’ Area. Additional highlights of the 72ndSpielwarenmesse can be found at

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