The July 2026 issue of Toys n Playthings is out now, with features on the booming games and puzzles category, and kidult market, plus reports from Parliament, UK Games Expo, and the Play Creators Conference
This month, The Science Museum Group takes our cover with an update on its expanding licensed toy and gift lines. Amy Harbour, Head of Licensing and Commercial Partnerships, said: “I’m incredibly lucky to work with such talented people at the Science Museum. The expertise, passion and dedication of colleagues across the organisation feed directly into the products we develop. From curators to our explainers, their insights ensure that everything we produce is rooted in real science and genuine understanding. That collaboration is what makes our STEM products stand out. It’s not just about entertainment, it’s about authenticity and credibility.”
Elsewhere we shine a spotlight on the games and puzzles category, and discover what’s trending for the kidult market.
We also report back from the BTHA’s toy safety event at Parliament, which brought influential figures from the across the industry together with law makers to discuss the growing issue of dangerous counterfeit toys, often sold by third parties online.
The team from Beacon Games reports back from the record-breaking UK Games Expo, and we joined the toy inventor community at the Play Creators Conference and Awards to learn what innovation is coming down the pipeline for 2027 and beyond.
