The May 2026 issue of Toys n Playthings is now online, with focuses on the Toymaster May Show, Latest Crazes, Plush and more
This issue we turn our focus to the Toymaster May Show, which takes place in Harrogate 19-21 May. Retailers and suppliers told us why the show is unmissable, and you can plan your visit early with our exhibitor guide.
Craft Buddy is our cover star this month. Gary Wadhwani, Co-Founder and Co-Director, Craft Buddy tells us: “So far in 2026, the emphasis has been on execution: making sure launches are stronger, product architecture is clearer, and the pipeline is more strategic across both licensed and non-licensed ranges.”
The company is seeing huge growth already this year, with imminent international launches in North Africa and Europe, plus a packed launch calendar of licensed lines featuring Hello Kitty, Star Wars, Peppa Pig and many more.
We also take a look at the hottest current crazes, what’s new in the plush category, and catch up with Bladez Toyz to learn more about a major product relaunch, and the Toy Testers put Cartamundi’s Bluey Bicycle playing cards through their paces.
